What this is

Industry body strategy and collective voice. An association position carries weight a single company cannot, and building the right coalition often beats direct advocacy.

What it looks like in practice

  • Association landscape and influence assessment
  • Position building across member companies
  • Coalition formation where no suitable body exists
  • Shared evidence and secretariat support

What you get

Deliverables, stated up front.

Included in scope

  • Association landscape map
  • Coalition strategy
  • Shared position and evidence base
  • Secretariat and coordination support

Where it sits

Part of Public Affairs & Policy.

Engaging the people who write the rules you operate under.

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Frequently asked

Coalitions & Associations, in plain terms.

How long does forming a coalition take?

Three to six months to a functioning group with an agreed position. Faster groupings tend to fracture at the first disagreement.

What if competitors will not cooperate?

On genuinely shared regulatory threats they usually will. On commercial matters they will not, and should not be asked.

Is membership of an existing body enough?

Only if its positions match yours. Paying dues to a body arguing against your interests is common and worth auditing.

In more depth

Collective voice carries further.

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Industry positions outrank company positions

A regulator weighs an association submission representing forty companies differently from one company arguing its own case. The arithmetic is obvious and routinely ignored.

Your association may not represent you

Established bodies often reflect incumbent interests. Challengers frequently need to build a coalition rather than join one.

Somebody has to do the secretariat work

Coalitions fail because nobody schedules, drafts or follows up. That unglamorous function is usually what determines whether one exists in practice.

Also in Public Affairs & Policy

Related services.

Policy EngagementGovernment Relations

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