The practice

In-house production for film, social, editorial and stage. Owning production removes the slowest dependency in reputation work, which is waiting three weeks for an agency to schedule an edit.

Speed is the product

A brand film that takes four months to produce is out of date on delivery. The studio exists so that a story identified on Monday can be in market the following week when it needs to be.

Founder film is its own discipline

Filming a founder well is different to filming a product. It requires an interview technique that gets past the rehearsed answers, and an edit that keeps the pauses in.

Editorial as an asset class

Category reports, annual reviews and long form editorial do work that advertising cannot: they get cited, they rank in search and they get forwarded internally by buyers.

Sound is half the film

Through Influence Productions we score original music and build sonic identity in-house, which is faster and cheaper than licensing and it is actually yours.

How the work runs

Four stages, each with a definition of done.

Stage 01

Brief and concept

Objective, audience, format and the single idea the piece carries.

Stage 02

Pre-production

Treatment, casting, location, schedule and compliance.

Stage 03

Production

Shoot, direction and capture, planned for multiple output formats.

Stage 04

Post and deliver

Edit, grade, score, versioning for every channel and archive.

Services

What we actually do inside it.

Brand Film

Manifesto films, founder films and product launch work.

Content & Brand Studio

Social Content

Platform native output on a repeatable monthly engine.

Content & Brand Studio

Editorial & Reports

Category reports, annual reviews and long form editorial.

Content & Brand Studio

Music & Audio

Original scoring, sonic identity and label releases through Influence Productions.

Content & Brand Studio

Frequently asked

Content & Brand Studio, in plain terms.

Do you shoot in-house or commission?

Both. Small and fast work is in-house. Large productions are commissioned and directed by us, so you get scale without agency margin stacking.

Can you produce in regional languages?

Yes, including scripting and voice, not just subtitling. Subtitled Hindi does not perform the way native language production does.

What about music licensing?

Original scoring through Influence Productions avoids licensing cost and clearance risk entirely.

Start here

Every mandate starts with the same question. What should you be famous for?

Send a brief How we work