What this is

Manifesto films, founder films and launch work. Filming a founder well is a different discipline to filming a product, and most agencies do not distinguish.

What it looks like in practice

  • Interview technique that gets past rehearsed answers
  • Treatment built around one idea, not a feature list
  • Multi-format capture planned into the shoot day
  • Original scoring rather than library music

What you get

Deliverables, stated up front.

Included in scope

  • Treatment and script
  • Hero film plus cutdowns
  • Vertical and social versions
  • Original score

Where it sits

Part of Content & Brand Studio.

In house production for film, social, editorial and stage.

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Frequently asked

Brand Film, in plain terms.

How long should a brand film be?

Ninety seconds for the hero, with fifteen and thirty second cutdowns. Three-minute films are watched by your own team.

How long does production take?

Four to eight weeks from brief to delivery for most projects.

Do you shoot in-house?

Small and fast work in-house. Larger productions are commissioned and directed by us, which avoids agency margin stacking.

In more depth

Films that get made and get used.

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Filming a founder is a distinct craft

Interview technique that gets past rehearsed answers is the whole difference between a founder film that moves people and one that reads as a corporate video.

One idea, not a feature list

Films trying to say six things are remembered for none. The treatment is built around a single proposition.

Capture for every format on the day

Vertical, square, cutdowns and stills planned into the shoot rather than salvaged in the edit.

Also in Content & Brand Studio

Related services.

Social ContentEditorial & ReportsMusic & Audio

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