What this is
Essays and bylines written in your voice rather than a house voice. The argument has to be yours; the structure, research and edit are ours. If a piece does not sound like you said it, it does not publish.
What you get
Where it sits
Long form work that earns citation.
Frequently asked
No more than a chief executive using a speechwriter. The thinking, the judgement and the accountability are yours. What is dishonest is publishing views you do not hold.
Usually two. If a piece needs four, the brief was wrong and we go back to the conversation rather than editing further.
Yes, and we prefer to build from recorded speech as well. People write more stiffly than they talk, and the spoken register usually reads better.
We draft from recorded conversation. A questionnaire produces answers; a conversation produces the tangents, the qualifications and the specific examples that make writing sound like a person.
A paragraph that can be lifted and quoted travels. Most business writing is constructed so that no single sentence can be extracted, which is why none of it gets cited.
Every piece goes to you before it publishes. Founders who stop reading drafts eventually publish something they cannot defend, and the recovery costs more than the review ever did.
We can structure, research, draft and edit. We cannot supply conviction. Pieces where the founder has no real view read as hollow regardless of how well they are written.
Also in Thought Leadership
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