The practice

Engaging the people who write the rules you operate under, transparently and on the record. In India this means central ministries, state governments, regulators and industry bodies, each with its own rhythm and its own view of what counts as a credible submission.

Evidence wins consultations

A consultation response that asserts commercial inconvenience gets filed. One that provides data on employment, investment or consumer outcome gets read. The work is producing that evidence.

State matters as much as centre

For most sectors, the decisions that affect operations day to day are made at state level. Companies over-invest in Delhi and under-invest in the states where their plants and customers are.

Coalitions carry further

An industry association position carries weight a single company cannot. Building or joining the right coalition is frequently more effective than direct advocacy.

Transparency is the standard

Every engagement is conducted openly, identifies who is speaking and on whose behalf, and is documented. Anything that requires concealment is not work this firm does.

How the work runs

Four stages, each with a definition of done.

Stage 01

Map

Policy landscape, decision makers, timelines and current position.

Stage 02

Position

The evidence based case, drafted for a policy audience rather than a commercial one.

Stage 03

Engage

Consultation responses, submissions, briefings and association work.

Stage 04

Monitor

Regulatory tracking and early warning on proposals that affect you.

Services

What we actually do inside it.

Policy Engagement

Consultation responses, position papers and regulator dialogue.

Public Affairs & Policy

Coalitions & Associations

Industry body strategy and collective voice.

Public Affairs & Policy

Government Relations

State and central engagement, run transparently and on the record.

Public Affairs & Policy

Frequently asked

Public Affairs & Policy, in plain terms.

Is this lobbying?

It is transparent policy engagement: consultation responses, position papers, evidence submission and association work, all on the record.

Do you have government relationships?

We have process expertise and coalition experience. Any firm claiming guaranteed access to specific officials should be treated with suspicion.

What will you not do?

Anything undisclosed, anything presented as independent that is not, and any engagement that cannot be described accurately in public.

Start here

Every mandate starts with the same question. What should you be famous for?

Send a brief How we work