We establish the single argument you will be known for. Category definition, audience mapping, competitive whitespace and the language the whole organisation will use. Nothing else starts until this is settled, because a content engine pointed at a vague position produces volume and no recall.
The content engine gets built once and then run weekly. Pillars, cadence, formats, a ninety day calendar anchored to the current week, and the review loop that keeps it in your voice rather than a house voice.
The position gets tested in public. Stages, podcasts, press, panels and proprietary research. This is where a position either holds under questioning or gets rebuilt.
Attention becomes pipeline, hiring and capital. Conversion paths, inbound routing, sales enablement built from the authority assets, and measurement that tracks conversations rather than impressions.
The point where opportunities arrive unprompted. Search visibility for the terms you want, citation by others in the category, and an owned audience that does not depend on any single platform.
Strategic Foundation covers months one to two. Visibility Activation covers three to five. Authority Building covers six to nine. Inbound Engine covers ten to twelve. Each phase has its own definition of done, agreed in writing before it starts.
Roughly two hours a week of your time, honest access to what is actually happening in the business, and the willingness to say something specific enough to be disagreed with.
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