Who this is for

  • Actors, musicians and comedians
  • Athletes and coaches
  • Creators and speakers
  • Authors, chefs and heritage figures

What you get

Commercial strategy, partnership access, reputation protection and long-term positioning.

Send a brief

Practices

What we do inside talent.

Entertainment Talent

Counsel across the Indian entertainment industries, from Hindi cinema to regional theatre.

For Talent

Sports Talent

Commercial and reputation counsel for athletes, coaches and support staff.

For Talent

Live & Touring

Tour architecture, festival programming and private stage strategy.

For Talent

Speakers & Dignitaries

Keynote representation for people who are booked for what they know.

For Talent

Creators & Digital

Representation and commercial strategy for audience owners.

For Talent

Books & IP

Publishing, adaptation and rights counsel.

For Talent

Heritage & Royal

Contemporary members of former royal and dynastic houses, positioned for luxury, tourism and cultural mandates.

For Talent

Talent Ventures

Building businesses that outlast the career that funded them.

For Talent

Reputation & Crisis

The work nobody wants to need, prepared before it is needed.

For Talent

How an engagement runs

One method, four phases, a definition of done at each.

Every mandate at Influence runs on the 5C Framework. Clarify what you stand for, create the engine that carries it, command the rooms where it gets tested, convert attention into pipeline, and compound until opportunities arrive unprompted.

Send a brief How we work

What you are buying

Commercial strategy, partnership access, reputation protection and long-term positioning.

Who this is for

Actors, musicians and comedians. Athletes and coaches. Creators and speakers. Authors, chefs and heritage figures.

Where we work

Delhi NCR is home. Mandates run across India and the United Arab Emirates, in English, Hindi and the regional languages a category requires.

How we are different

No account executive layer. The person who builds the strategy runs it, at founder speed, accountable for the outcome rather than the deliverable.

Talent market map

Every category, mapped and filterable.

Filter India's commercial talent market by category, language, primary hub and market tier.

Open the map
Amitabh Bachchan Hindi Film / OTT / TelevisionMumbai · NationalShah Rukh Khan Hindi Film / OTT / TelevisionMumbai · NationalSalman Khan Hindi Film / OTT / TelevisionMumbai · NationalAamir Khan Hindi Film / OTT / TelevisionMumbai · NationalAkshay Kumar Hindi Film / OTT / TelevisionMumbai · NationalAjay Devgn Hindi Film / OTT / TelevisionMumbai · NationalHrithik Roshan Hindi Film / OTT / TelevisionMumbai · NationalRanbir Kapoor Hindi Film / OTT / TelevisionMumbai · NationalRanveer Singh Hindi Film / OTT / TelevisionMumbai · NationalVarun Dhawan Hindi Film / OTT / TelevisionMumbai · NationalVicky Kaushal Hindi Film / OTT / TelevisionMumbai · NationalAyushmann Khurrana Hindi Film / OTT / TelevisionMumbai · NationalRajkummar Rao Hindi Film / OTT / TelevisionMumbai · NationalPankaj Tripathi Hindi Film / OTT / TelevisionMumbai · NationalNawazuddin Siddiqui Hindi Film / OTT / TelevisionMumbai · NationalManoj Bajpayee Hindi Film / OTT / TelevisionMumbai · National

Frequently asked

Questions we get asked before the first meeting

Is Influence a PR agency?

No. Influence is a consulting firm. A PR agency sells activity such as releases, placements and monthly reports. Influence sells position: what you stand for, the proof that supports it and the platform that carries it. Earned media is one instrument inside that work, not the product itself.

Who does Influence work with?

Four groups. Founders of scaling companies past product market fit. Brands entering or defending a category. Enterprises carrying reputational risk on the balance sheet. And talent whose name is the commercial asset.

Where does Influence operate?

The firm is based in Greater Noida West in Delhi NCR and runs mandates across India and the United Arab Emirates.

How long is a typical engagement?

The founder authority programme runs twelve months across four phases. Brand and enterprise mandates are usually six to twelve months. Crisis and issues work is retained annually or engaged per incident.

What does an engagement cost?

Pricing depends on scope, market and speed. Send a brief and you will get an indicative range in the first conversation rather than after three meetings.

How quickly does Influence respond?

Within one working day for every enquiry route listed on the contact page. Retained crisis clients have a number that is answered around the clock.

Start here

Bring us the problem before it becomes the headline.

Send a brief How we work