The practice
The work nobody wants to need, prepared before it is needed. For a public figure, reputation is the underlying asset, and a bad week without a plan can cost more than a decade of earnings.
The response in the first hours determines the story. Public figures with a pre-agreed decision structure, a briefed legal position and a drafted holding statement come out of incidents materially better.
Litigation communication requires the lawyer and the communicator in the same conversation. A statement that wins the news cycle and damages the case is a failure.
For a public figure, page one of a search result is the reputation. Managing it lawfully through owned assets, earned coverage and archive management is slow, unglamorous work with a long payoff.
Deepfakes, voice cloning and AI generated endorsement using a public figure's likeness are common in India. Indian courts have granted protective orders on exactly this, and the response process should be ready in advance.
How the work runs
Scenario planning, decision structure, holding statements and spokesperson set.
Media, social, search and impersonation monitoring with alerting.
Live counsel, statements, platform takedowns and stakeholder communication.
Search remediation, positive record building and long term measurement.
Services
Twenty four hour response, holding statements and stakeholder sequencing.
Reputation & CrisisCommunications that run alongside counsel rather than against it.
Reputation & CrisisSearch results, archive management and impersonation takedowns.
Reputation & CrisisName, likeness and voice protection, including synthetic misuse.
Reputation & CrisisFrequently asked
Unlawful content, impersonation and infringing material can often be removed through platform process or legal action. Lawful reporting cannot, and anyone promising otherwise is not being honest.
Platform takedown, and where warranted legal action. Indian courts have granted personality rights protection to public figures against exactly this misuse.
Frequently no. Responding can extend a story that would otherwise close. That judgement is the value of having counsel in place.
Start here