What this is

Communications that run alongside counsel rather than against it. A statement that wins the news cycle and damages the case is a failure.

What it looks like in practice

  • Joint working with legal counsel from the outset
  • Statements drafted within the legal position
  • Court reporting management
  • Long term record management post-resolution

What you get

Deliverables, stated up front.

Included in scope

  • Joint legal and communication protocol
  • Approved statement framework
  • Reporting management plan
  • Post-resolution record strategy

Where it sits

Part of Reputation & Crisis.

The work nobody wants to need, prepared before it is needed.

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How we work on it

Inside Reputation & Crisis.

The work nobody wants to need, prepared before it is needed. For a public figure, reputation is the underlying asset, and a bad week without a plan can cost more than a decade of earnings.

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01  Prepare

Scenario planning, decision structure, holding statements and spokesperson set.

02  Monitor

Media, social, search and impersonation monitoring with alerting.

03  Respond

Live counsel, statements, platform takedowns and stakeholder communication.

04  Rebuild

Search remediation, positive record building and long term measurement.

Frequently asked

Questions about reputation & crisis.

Can content be removed from the internet?

Unlawful content, impersonation and infringing material can often be removed through platform process or legal action. Lawful reporting cannot, and anyone promising otherwise is not being honest.

What about deepfakes and AI voice?

Platform takedown, and where warranted legal action. Indian courts have granted personality rights protection to public figures against exactly this misuse.

Should I respond publicly?

Frequently no. Responding can extend a story that would otherwise close. That judgement is the value of having counsel in place.

Also in Reputation & Crisis

Related services.

Crisis CounselDigital FootprintPersonality Rights

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