What this is
Communications that run alongside counsel rather than against it. A statement that wins the news cycle and damages the case is a failure.
What you get
Where it sits
The work nobody wants to need, prepared before it is needed.
Frequently asked
Very limitedly, and only with counsel's agreement. This is where reputational damage is most often self-inflicted.
Correction requests through proper channels, coordinated with legal. Public argument with reporters rarely helps.
A deliberate programme to rebuild the search record. It does not happen on its own.
Communications drafted without legal review can prejudice proceedings. The two functions work jointly or not at all.
Contempt and sub judice constraints limit what may be said while proceedings are live, and breaching them compounds the problem.
Coverage of proceedings persists long after resolution. Post-resolution record management is a distinct piece of work.
Also in Reputation & Crisis
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