What this is

Twenty four hour response, holding statements and stakeholder sequencing. For a public figure, the first hours determine the story.

What it looks like in practice

  • Pre-agreed decision structure and spokesperson
  • Holding statements drafted and legally reviewed in advance
  • Stakeholder sequencing across family, team, partners and press
  • Live monitoring and response

What you get

Deliverables, stated up front.

Included in scope

  • Crisis protocol and decision structure
  • Pre-approved holding statements
  • Stakeholder sequence plan
  • Live response support

Where it sits

Part of Reputation & Crisis.

The work nobody wants to need, prepared before it is needed.

See the whole practice

How we work on it

Inside Reputation & Crisis.

The work nobody wants to need, prepared before it is needed. For a public figure, reputation is the underlying asset, and a bad week without a plan can cost more than a decade of earnings.

See the full practice

01  Prepare

Scenario planning, decision structure, holding statements and spokesperson set.

02  Monitor

Media, social, search and impersonation monitoring with alerting.

03  Respond

Live counsel, statements, platform takedowns and stakeholder communication.

04  Rebuild

Search remediation, positive record building and long term measurement.

Frequently asked

Questions about reputation & crisis.

Can content be removed from the internet?

Unlawful content, impersonation and infringing material can often be removed through platform process or legal action. Lawful reporting cannot, and anyone promising otherwise is not being honest.

What about deepfakes and AI voice?

Platform takedown, and where warranted legal action. Indian courts have granted personality rights protection to public figures against exactly this misuse.

Should I respond publicly?

Frequently no. Responding can extend a story that would otherwise close. That judgement is the value of having counsel in place.

Also in Reputation & Crisis

Related services.

Litigation CommunicationsDigital FootprintPersonality Rights

Start here

Talk to us about access and representation.

Send a brief How we work