What this is
Twenty four hour response, holding statements and stakeholder sequencing. For a public figure, the first hours determine the story.
What you get
Where it sits
The work nobody wants to need, prepared before it is needed.
Frequently asked
Rarely. A holding position buys the hours needed to establish facts. Silence is not the same as no plan.
Tell them directly and early. Contracts usually require it and relationships certainly do.
Intensive for days, consequential for months. Recovery is a separate programme.
Who decides, who speaks and what the holding position is, agreed before it is needed. It cannot be negotiated at midnight.
Family, team, brand partners, platforms and press each need to hear in a deliberate order. Partners learning from the news is avoidable.
Responding frequently extends a story that would otherwise close. That judgement is what you are retaining.
Also in Reputation & Crisis
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