What this is

Search results, archive management and impersonation takedowns. Page one of a search result is the reputation for most people.

What it looks like in practice

  • Search result audit and composition analysis
  • Owned asset build to occupy page one
  • Impersonation and fake account takedowns
  • Archive and historic content review

What you get

Deliverables, stated up front.

Included in scope

  • Search audit and strategy
  • Owned asset build plan
  • Takedown process and tracking
  • Historic content review

Where it sits

Part of Reputation & Crisis.

The work nobody wants to need, prepared before it is needed.

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Frequently asked

Digital Footprint, in plain terms.

Can negative results be removed?

Unlawful and infringing content often can. Lawful reporting cannot, and anyone promising otherwise is not honest.

How long does search remediation take?

Six to eighteen months for meaningful change, depending on what currently ranks.

What about old posts of my own?

Audit and address deliberately. Quiet deletion is sometimes right and sometimes becomes the story.

In more depth

Page one is the reputation.

See the whole practice

What ranks is what people believe

For a public figure, the first page of search results is the reputation for almost everyone who looks.

Owned assets displace over time

Building substantive owned properties is the lawful route to changing what ranks. It is slow and it works.

Impersonation is constant

Fake accounts in a public figure's name are routine and defraud fans. Systematic takedown is ongoing work, not a project.

Also in Reputation & Crisis

Related services.

Crisis CounselLitigation CommunicationsPersonality Rights

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