The practice
Most founders are invisible relative to what they have built. The company has revenue, customers and a real point of view, and yet the founder is unknown outside a small circle. The Founder Authority Programme fixes that in a defined order, over twelve months, with a definition of done at every stage.
Founders usually start with output. They post, they pitch podcasts, they buy a PR retainer. Volume without position produces recognition without recall, and recall is the only thing that converts. We settle what you stand for before a single asset is produced, which is why the second half of the programme moves so much faster than the first.
Three things. A position specific enough that people can repeat it back to you. A body of evidence that survives scrutiny from a journalist, an investor or a candidate. And a distribution system that runs weekly without depending on your motivation on any given Tuesday.
Roughly two hours a week. One working session, one review pass. The programme is built so that your time goes into judgement and original thinking, not production. If a founder is spending six hours a week on this, the system has been designed badly.
It does not work before product market fit, because the position keeps moving. It does not work for founders who want to be liked rather than known. And it does not work if you are unwilling to say something specific enough that a reasonable person could disagree with it.
How the work runs
Position, audience, competitive whitespace, message architecture and the language the whole company will use.
The publishing engine goes live. Cadence, formats, review loop and the first proprietary research.
Stages, media, panels and citation. The position gets tested in public and hardened.
Conversion paths, routing, sales enablement and the measurement that proves inbound is replacing outbound.
Services
Position, audience and the single argument you will be known for.
Founder Authority ProgrammeThe content engine, built once and run weekly.
Founder Authority ProgrammeStages, media and rooms where the position gets tested in public.
Founder Authority ProgrammeTurning attention into pipeline, hiring and capital.
Founder Authority ProgrammeThe point where inbound replaces outbound.
Founder Authority ProgrammeFrequently asked
Publishing starts in month three. First meaningful inbound is usually months five to seven. Anyone promising results in week two is selling activity, not position.
As you. Voice capture is part of Clarify and every asset goes through your review before it publishes. If a post does not sound like you said it, it does not go out.
Then we start with an audit rather than a blank page. Often the problem is that an existing audience was built around the wrong thing, and the work is repositioning rather than construction.
Start here