What this is
Attention that does not become pipeline, hiring or capital is a hobby. This stage builds the routes from a reader to a conversation, and the measurement that proves it is working.
What you get
Where it sits
The 5C Framework across a twelve month arc.
How we work on it
Most founders are invisible relative to what they have built. The company has revenue, customers and a real point of view, and yet the founder is unknown outside a small circle. The Founder Authority Programme fixes that in a defined order, over twelve months, with a definition of done at every stage.
Position, audience, competitive whitespace, message architecture and the language the whole company will use.
The publishing engine goes live. Cadence, formats, review loop and the first proprietary research.
Stages, media, panels and citation. The position gets tested in public and hardened.
Conversion paths, routing, sales enablement and the measurement that proves inbound is replacing outbound.
Frequently asked
Publishing starts in month three. First meaningful inbound is usually months five to seven. Anyone promising results in week two is selling activity, not position.
As you. Voice capture is part of Clarify and every asset goes through your review before it publishes. If a post does not sound like you said it, it does not go out.
Then we start with an audit rather than a blank page. Often the problem is that an existing audience was built around the wrong thing, and the work is repositioning rather than construction.
Also in Founder Authority Programme
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