What this is

Name, likeness and voice protection, including synthetic misuse. Indian courts have granted protective orders to public figures against exactly this.

What it looks like in practice

  • Rights position documentation and registration where possible
  • Platform takedown process for unauthorised use
  • Deepfake and AI voice monitoring and response
  • Legal action support where warranted

What you get

Deliverables, stated up front.

Included in scope

  • Rights position documentation
  • Takedown process and escalation
  • Synthetic misuse monitoring
  • Legal support coordination

Where it sits

Part of Reputation & Crisis.

The work nobody wants to need, prepared before it is needed.

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Frequently asked

Personality Rights, in plain terms.

What can I do about deepfakes?

Platform takedown, and legal action where warranted. Indian courts have granted relief to public figures on exactly this.

Do I need to register anything?

Trade mark registration for your name in relevant classes strengthens enforcement considerably.

How do I monitor for misuse?

Automated monitoring across platforms and marketplaces, with a defined escalation process.

In more depth

Name, likeness and now voice.

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Indian courts have granted protection

Public figures have obtained protective orders against unauthorised commercial use of name, likeness and voice. The route exists and is being used.

Synthetic misuse is now routine

Deepfakes, voice cloning and AI-generated endorsement are common. Monitoring and a prepared takedown process matter more than they did two years ago.

Document the position before you need it

Registrations, prior use evidence and a documented rights position materially strengthen any enforcement action.

Also in Reputation & Crisis

Related services.

Crisis CounselLitigation CommunicationsDigital Footprint

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