What this is
Original data the category cannot get elsewhere. This is what earns citation, media pickup and stage invitations, and it is the difference between thought leadership and content.
What you get
Where it sits
Long form work that earns citation.
Frequently asked
Eight to twelve weeks, depending on whether the data exists already or has to be collected. Survey-based work sits at the longer end.
For a defensible category claim, two hundred to four hundred qualified respondents. Smaller samples are usable if you are transparent about the limits, and we will insist on that transparency.
That is the ambition. An annual index the category starts waiting for is among the strongest authority assets available, and it gets easier every year.
Journalists do not build stories from points of view. They build them from data about a market they cover and cannot get elsewhere. That distinction determines whether a report earns coverage or sinks.
Your own operating data, anonymised and aggregated. A survey of a population nobody has surveyed. Structured interviews across your market. The test is whether a reporter could build a story from it.
Every dataset has one result that contradicts what the category assumes. That finding is the headline, and identifying it is the difference between a report that circulates and one that is downloaded twice.
One research programme becomes a press angle, a keynote, six posts, a sales one-pager and a citation magnet. Planning that distribution before the writing starts changes how the report is structured.
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