What this is

Category reports, annual reviews and long form editorial that gets cited, ranks in search and gets forwarded internally by buyers.

What it looks like in practice

  • Original research or proprietary data where available
  • Design that makes a report worth downloading
  • Search optimised structure and answer engine formatting
  • Fan-out into press, stage and sales assets

What you get

Deliverables, stated up front.

Included in scope

  • Designed report or editorial
  • Media angle brief
  • Search and citation optimisation
  • Derivative asset package

Where it sits

Part of Content & Brand Studio.

In house production for film, social, editorial and stage.

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Frequently asked

Editorial & Reports, in plain terms.

How long should a category report be?

Long enough to be substantive, short enough to finish. Usually two to four thousand words with clear structure.

Do we need original data?

It is the difference between a report that gets cited and one that gets ignored.

Should it be gated?

Gate the download, not the content. Gated reports nobody can read get no citations and no links.

In more depth

Assets with a shelf life.

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Reports get cited, campaigns get forgotten

A category report with original data keeps working for years, appears in search, and gets forwarded internally by buyers you never met.

Structured for answer engines

Clear question-led headings and direct answers are what AI search extracts and cites. Most corporate editorial is structured to prevent exactly that.

Designed to be finished

Reports nobody completes deliver nothing. Length, structure and typography are functional decisions, not aesthetic ones.

Also in Content & Brand Studio

Related services.

Brand FilmSocial ContentMusic & Audio

Start here

Start with a conversation, not a proposal.

Send a brief → How we work