What this is

Original scoring, sonic identity and label releases through Influence Productions. Owning the music removes licensing cost and clearance risk entirely.

What it looks like in practice

  • Sonic identity development across touchpoints
  • Original composition in Hindi, Bengali, Punjabi and English
  • Release strategy where a track can stand alone
  • Full rights ownership with no clearance exposure

What you get

Deliverables, stated up front.

Included in scope

  • Sonic identity brief and assets
  • Original composition and master
  • Release plan where applicable
  • Full usage rights

Where it sits

Part of Content & Brand Studio.

In house production for film, social, editorial and stage.

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Frequently asked

Music & Audio, in plain terms.

How much does original music cost versus licensing?

Often comparable, and you own the result in perpetuity rather than renting it for a term.

Can you produce in regional languages?

Yes, including Hindi, Bengali and Punjabi originals with native writing rather than translation.

How long does a track take?

Two to four weeks from brief to master for a campaign track.

In more depth

Owning your sound.

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Licensing risk disappears when you own it

Original composition removes clearance delays and the possibility of a track being pulled mid-campaign, which happens more than brands expect.

Sonic identity is under-used in India

Most Indian brands have no consistent sound. It is a cheap differentiator in a crowded visual market.

Produced in-house through Influence Productions

Which means turnaround in days rather than the weeks a licensing negotiation takes.

Also in Content & Brand Studio

Related services.

Brand FilmSocial ContentEditorial & Reports

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