What this is

Platform native output on a repeatable monthly engine. Built so volume does not depend on a burst of enthusiasm in the first month.

What it looks like in practice

  • Monthly production cycle with a fixed shoot day
  • Format rotation across static, video and carousel
  • Platform native editing rather than resizing
  • Content calendar tied to business and category moments

What you get

Deliverables, stated up front.

Included in scope

  • Monthly content package
  • Content calendar
  • Editing and versioning per platform
  • Performance review and iteration

Where it sits

Part of Content & Brand Studio.

In house production for film, social, editorial and stage.

See the whole practice

Frequently asked

Social Content, in plain terms.

How much content does a brand need monthly?

Twelve to twenty assets for most consumer brands. Fewer, better performs better than volume.

Who approves it?

One named person with a fixed turnaround. Approval by committee is the most common cause of social calendars collapsing.

Can you manage the accounts too?

Yes, or we produce and your team publishes. Both work; ambiguity about which does not.

In more depth

An engine, not a burst.

See the whole practice

A fixed monthly shoot day

Content produced ad hoc stops by month three. A recurring production day makes output predictable and cheaper per asset.

Edit natively, do not resize

The same asset resized for four platforms underperforms on all of them. Platform-native editing is a real difference, not a preference.

Tie the calendar to the business

Content anchored to launches, results and category moments writes itself and reads as credible.

Also in Content & Brand Studio

Related services.

Brand FilmEditorial & ReportsMusic & Audio

Start here

Start with a conversation, not a proposal.

Send a brief → How we work