What this is
Trading fee for ownership, structured so the equity is actually worth holding. Frequently a way of not paying you unless the terms are right.
What you get
Where it sits
Building businesses that outlast the career that funded them.
How we work on it
Building businesses that outlast the career that funded them. Most performer and athlete led ventures in India fail for the same three reasons: no operator, no product thesis and equity structured so the talent carries the risk without the control.
Product thesis, market, and whether the audience is actually the customer.
Equity, protective rights, obligations and exit terms.
Operator hiring, brand, launch and channel strategy.
Reporting, involvement level and reputational protection.
Frequently asked
Sometimes. Only where the valuation is defensible, the vesting is fair and there is a realistic route to liquidity.
Less than founders expect if an operator is hired properly, and far more than expected if one is not.
It reflects on the name. That risk should be priced into the equity terms and managed with a communication plan from the start.
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