What this is

Handovers announced so markets, staff and customers read them the same way. Badly announced successions move share prices and unsettle organisations for quarters.

What it looks like in practice

  • Announcement sequencing across all stakeholder groups
  • Framing of the outgoing leader's continuing role
  • Incoming leader visibility built before announcement
  • Continuity narrative for customers and partners

What you get

Deliverables, stated up front.

Included in scope

  • Succession communication plan
  • Sequenced announcement materials
  • Incoming leader visibility programme
  • Continuity messaging

Where it sits

Part of Board & CXO Advisory.

Counsel for the individuals who carry institutional risk personally.

See the whole practice

How we work on it

Inside Board & CXO Advisory.

Counsel for the individuals who carry institutional risk personally. A chair, a chief executive or an independent director is exposed in a way the organisation is not, and their public position needs handling separately from the corporate one.

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01  Assess

Current public position, search record and exposure review.

02  Position

The individual's distinct territory and its relationship to the corporate narrative.

03  Prepare

Media, earnings call and hostile question training with rehearsal.

04  Sustain

Ongoing visibility programme and succession planning where relevant.

Frequently asked

Questions about board & cxo advisory.

Should a CEO be publicly visible?

Usually yes, in a bounded way. Some sectors and some individuals are better served by low visibility, and that is a legitimate strategy rather than a failure.

What about personal social media?

Treat it as corporate communication, because that is how it will be read. Guidelines and a review habit prevent most of the problems.

Is this the same as the founders practice?

Related but different. Founders are building a market position for a growing company. Board level work manages an existing institutional position and its risks.

Also in Board & CXO Advisory

Related services.

CXO PositioningMedia & Stage Training

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