What this is

Handovers announced so markets, staff and customers read them the same way. Badly announced successions move share prices and unsettle organisations for quarters.

What it looks like in practice

  • Announcement sequencing across all stakeholder groups
  • Framing of the outgoing leader's continuing role
  • Incoming leader visibility built before announcement
  • Continuity narrative for customers and partners

What you get

Deliverables, stated up front.

Included in scope

  • Succession communication plan
  • Sequenced announcement materials
  • Incoming leader visibility programme
  • Continuity messaging

Where it sits

Part of Board & CXO Advisory.

Counsel for the individuals who carry institutional risk personally.

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Frequently asked

Succession Communication, in plain terms.

How far ahead should we plan the announcement?

Six to twelve months for a planned succession. Emergency succession needs a prepared plan sitting ready.

What if the departure is not amicable?

Then the wording is negotiated with legal alongside the exit terms. Communications and settlement have to be drafted together.

Should the reason be disclosed?

Enough to prevent speculation filling the gap. Vague statements invite worse interpretations than the truth usually warrants.

In more depth

A communication event with a share price attached.

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Sequencing across every group

Board, executive team, staff, customers, investors and press all need to hear in a deliberate order and in a narrow window. Leaks in the gaps do real damage.

The outgoing leader's role must be explicit

Ambiguity about whether a departing chief executive retains influence unsettles both markets and staff. State it plainly.

Build the successor's visibility first

A successor unknown outside the company is a harder announcement. Twelve months of deliberate visibility beforehand changes how the news lands.

Also in Board & CXO Advisory

Related services.

CXO PositioningMedia & Stage Training

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