What this is

Preparation for interviews, earnings calls and hostile questions. Training that produces smooth non-answers makes things worse; preparation that produces clarity does not.

What it looks like in practice

  • Message discipline and bridging technique
  • Hostile question drilling under camera
  • Earnings call and analyst question preparation
  • The do-not-discuss list and how to hold it

What you get

Deliverables, stated up front.

Included in scope

  • Message map per spokesperson
  • Recorded drill sessions with feedback
  • Question bank
  • Do-not-discuss protocol

Where it sits

Part of Board & CXO Advisory.

Counsel for the individuals who carry institutional risk personally.

See the whole practice

Frequently asked

Media & Stage Training, in plain terms.

How long does media training take?

A half day for one executive, a full day for a group. Refreshers before significant events or earnings.

Is it recorded?

Yes. Watching yourself is uncomfortable and is where most of the improvement happens.

Does this cover analyst calls?

It should. Analyst questioning is more technical and less forgiving than most press interviews.

In more depth

Preparation, not polish.

See the whole practice

Smooth non-answers make it worse

Training that produces evasive fluency is counterproductive. The objective is clarity under pressure and knowing your own position well enough to defend it.

Drill the questions you dread

The value sits in the question bank, specifically the entries that make the executive uncomfortable. Those are the ones that will be asked.

The do-not-discuss list

Knowing precisely what you will not address, and having a natural way to say so, prevents the improvised answer that creates a week of coverage.

Also in Board & CXO Advisory

Related services.

CXO PositioningSuccession Communication

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