What this is

Programme storytelling with measurement attached. Impact claims without measurement are the fastest route to an activist challenge.

What it looks like in practice

  • Programme measurement design before communication
  • Beneficiary and community voice, handled with consent
  • Third party validation where available
  • Honest reporting including what did not work

What you get

Deliverables, stated up front.

Included in scope

  • Impact measurement framework
  • Programme narrative and content
  • Validation and assurance approach
  • Annual impact communication

Where it sits

Part of ESG & Sustainability.

Claims that hold up when a journalist reads the appendix.

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How we work on it

Inside ESG & Sustainability.

Claims that hold up when a journalist reads the appendix. Sustainability communication has moved from a reputational opportunity to a regulatory and litigation exposure, and Indian listed companies now report under BRSR against a rising standard of scrutiny.

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01  Review

Existing claims audited for substantiation and exposure.

02  Framework

What can be said, at what confidence level, with what evidence attached.

03  Report

BRSR and voluntary reporting written for comprehension.

04  Communicate

Programme storytelling with measurement, aimed at investors and employees.

Frequently asked

Questions about esg & sustainability.

Is BRSR reporting mandatory?

It applies to the top listed companies by market capitalisation under SEBI requirements, with the scope widening. Your company secretary will confirm your obligation.

What is the greenwashing risk?

Regulatory action, advertising standards complaints, investor challenge and media investigation. In consumer categories it also carries consumer protection exposure.

Can you write the report?

We write the narrative and the explanatory sections. The data and assurance stay with your sustainability team and assurance provider.

Also in ESG & Sustainability

Related services.

BRSR & DisclosureClaim Risk Review

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Start with a conversation, not a proposal.

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