What this is
Preparation for formats where you do not control the questions. Panels reward brevity, a clear position and the discipline not to fill silence.
What you get
Where it sits
Getting on the right stage, then being worth the slot.
How we work on it
A conference slot is worth very little if the talk is a company overview. Stage strategy is two jobs done in the right order: earning the right slot, then being worth it. Most founders invest in the first and neglect the second.
Thesis, structure, stories, and the single line people will repeat.
Timed run-throughs, on camera, with feedback on delivery as well as content.
Event mapping, submissions, curator relationships and speaker materials.
Recording, clipping and integration into the publishing engine.
Frequently asked
Fees follow reputation, not the other way round. Early stage work is about placement and craft; fee negotiation becomes realistic once there is a track record.
Four to six good ones beats twenty. Every stage costs preparation time and a weak appearance is worse than no appearance.
Then rehearsal is where most of the budget goes. Nervous founders who prepare properly usually outperform confident ones who improvise.
Also in Speaking & Stage Strategy
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