What this is

Conference selection, submissions and curator relationships. Programme committees reject company stories and accept propositions, so submissions are written accordingly.

What it looks like in practice

  • Event selection on audience composition and what the credential unlocks
  • Submissions framed as a claim you will defend
  • Curator and programme committee relationships
  • Speaker materials that make saying yes easy

What you get

Deliverables, stated up front.

Included in scope

  • Event target calendar
  • Submission copy and speaker one-pager
  • Curator outreach
  • Booking tracker

Where it sits

Part of Speaking & Stage Strategy.

Getting on the right stage, then being worth the slot.

See the whole practice

Frequently asked

Stage Placement, in plain terms.

Do you have relationships with conference organisers?

Some. More usefully, we know how submissions are actually assessed and write them accordingly, which matters more than a warm introduction to a committee that still has to justify the choice.

Should we pay for speaking slots?

Sponsored speaking slots are advertising and audiences read them that way. They have a place in a marketing plan and they do not build authority.

How far ahead should we plan?

Six to nine months for the events worth having. We build a rolling calendar rather than reacting to invitations.

In more depth

Getting the slot.

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Curators buy propositions

A submission saying here is what we do gets filed. One saying here is a claim I will defend, and here is why your audience needs to hear it, gets read. Programme committees are looking for tension, not credentials.

Audience composition over headline numbers

A five-hundred-person event where a hundred are your buyers beats a five-thousand-person one where none are. Attendance is the vanity metric of the events world.

The credential compounds

Speaking at one recognised event makes the next booking materially easier. Early placements are chosen for what they unlock as much as for the room itself.

Submission calendars run months ahead

Most conferences close speaker submissions four to six months before the event. Founders who decide in March that they want a stage in May have already missed it.

Also in Speaking & Stage Strategy

Related services.

Keynote DevelopmentPanel & Moderation

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