What this is

Conference selection, submissions and curator relationships. Programme committees reject company stories and accept propositions, so submissions are written accordingly.

What it looks like in practice

  • Event selection on audience composition and what the credential unlocks
  • Submissions framed as a claim you will defend
  • Curator and programme committee relationships
  • Speaker materials that make saying yes easy

What you get

Deliverables, stated up front.

Included in scope

  • Event target calendar
  • Submission copy and speaker one-pager
  • Curator outreach
  • Booking tracker

Where it sits

Part of Speaking & Stage Strategy.

Getting on the right stage, then being worth the slot.

See the whole practice

How we work on it

Inside Speaking & Stage Strategy.

A conference slot is worth very little if the talk is a company overview. Stage strategy is two jobs done in the right order: earning the right slot, then being worth it. Most founders invest in the first and neglect the second.

See the full practice

01  Talk development

Thesis, structure, stories, and the single line people will repeat.

02  Rehearsal

Timed run-throughs, on camera, with feedback on delivery as well as content.

03  Placement

Event mapping, submissions, curator relationships and speaker materials.

04  Capture and reuse

Recording, clipping and integration into the publishing engine.

Frequently asked

Questions about speaking & stage strategy.

Do you get paid speaking work?

Fees follow reputation, not the other way round. Early stage work is about placement and craft; fee negotiation becomes realistic once there is a track record.

How many events a year?

Four to six good ones beats twenty. Every stage costs preparation time and a weak appearance is worse than no appearance.

What if I am a nervous speaker?

Then rehearsal is where most of the budget goes. Nervous founders who prepare properly usually outperform confident ones who improvise.

Also in Speaking & Stage Strategy

Related services.

Keynote DevelopmentPanel & Moderation

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