What this is
Commission models, tracked links and marketplace integration, so creator spend is measured against revenue rather than against reach.
What you get
Where it sits
Creator programmes designed as media buys, not as favours.
Frequently asked
Eight to twenty per cent depending on category margin and creator tier.
Less well. It suits repeatable, lower-consideration categories with short decision cycles.
Monthly against verified attributed sales, with a dashboard they can see. Payment disputes are the fastest way to lose a cohort.
Creators paid on outcome promote differently from creators paid a flat fee. The content is usually better because it has to work.
Most Indian D2C sales complete on a marketplace, where standard affiliate tracking breaks. Solving that is the technical core of the work.
Without agreed rules, the same sale gets claimed twice and the programme's economics look better than they are.
Also in Creator Partnerships
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