What this is
Performance creative produced by creators at platform speed. Native output that outperforms studio work in feed, at a fraction of the production cost.
What you get
Where it sits
Creator programmes designed as media buys, not as favours.
How we work on it
Creator programmes designed as media buys rather than as favours. India's creator market is large, cheap relative to its reach, and full of inflated metrics. The work is separating real audience from purchased audience and pricing accordingly.
Tier mix, category fit and audience verification.
Benchmarked rates, usage rights, exclusivity and disclosure terms.
Briefs that leave room for creator voice, with the non-negotiables fixed.
Performance read, cohort rotation and rate renegotiation.
Frequently asked
Usually a mix. Macro for reach and credibility, micro for cost efficient frequency and comment quality.
Engagement pattern analysis, audience geography, growth curve inspection and comment quality review. It is checkable and it is routinely skipped.
Whatever the contract says, which is why the contract specifies usage duration, channels and whitelisting rights explicitly.
Also in Creator Partnerships
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