What this is
Performance creative produced by creators at platform speed. Native output that outperforms studio work in feed, at a fraction of the production cost.
What you get
Where it sits
Creator programmes designed as media buys, not as favours.
Frequently asked
Yes, explicitly, including whitelisting. Running creator content as paid media without those rights is a common and avoidable breach.
Fifteen to thirty per campaign for meaningful learning.
Yes. Here you are buying content production. Their audience is incidental.
Creator-produced content consistently outperforms polished brand films on platforms, at a fraction of the production cost.
For this work you are buying craft and speed, not reach. Some of the best UGC producers have small followings.
Twenty variants tested properly will beat one expensive asset. That is only affordable at creator production costs.
Also in Creator Partnerships
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