What this is
Retained creator cohorts with rate cards and refresh cycles. Continuous presence at a controlled unit cost, rather than a spike followed by silence.
What you get
Where it sits
Creator programmes designed as media buys, not as favours.
Frequently asked
Fifteen to forty creators for most consumer brands, mixed across tiers.
Six months minimum. Shorter and you never reach the compounding that justifies the model.
Rotation cycles handle it without a difficult conversation, which is one reason the structure works.
Creator activity concentrated around launches builds no cumulative recall. A retained cohort refreshed quarterly compounds at lower unit cost.
Negotiating every engagement from scratch consumes time and produces inconsistent pricing. An agreed card fixes both.
The same creators posting about you every month lose credibility with their own audience. Quarterly rotation keeps it fresh for both sides.
Also in Creator Partnerships
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