What this is
Property selection, rights valuation and activation planning. Brands overpay for sponsorship because nobody valued the rights before signing.
What you get
Where it sits
Launches, summits and stages built to be covered, not just attended.
Frequently asked
Whatever the audience composition and activation rights justify. That is exactly what the valuation exercise answers.
Three years minimum for association to build. One-year deals rarely repay their activation cost.
When the property cannot evidence its audience, or when exclusivity is unavailable in your category.
Brands routinely accept the rights holder's valuation. An independent read on audience composition and activation rights usually moves the number.
A rights fee with no activation budget behind it buys a logo nobody notices. The working ratio is roughly one to one.
Being one of nine sponsors delivers little. Being the only one in your category delivers most of the value.
Also in Experiential & Events
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