What this is

Product, store and market entry launches with press mechanics built into the run of show rather than bolted on afterwards.

What it looks like in practice

  • Run of show designed around the coverage moment
  • Media accreditation and interview scheduling
  • Guest curation weighted to decision makers
  • Content capture planned for the whole year, not the night

What you get

Deliverables, stated up front.

Included in scope

  • Launch plan and run of show
  • Media and guest list
  • Press materials and interview schedule
  • Content library from the event

Where it sits

Part of Experiential & Events.

Launches, summits and stages built to be covered, not just attended.

See the whole practice

How we work on it

Inside Experiential & Events.

Launches, summits and stages built to be covered rather than merely attended. An event that produces no coverage, no content library and no relationships is a party with a budget line.

See the full practice

01  Objective and format

What the event has to produce, then the format that produces it.

02  Design and production

Creative, venue, run of show, technical and vendor management.

03  Guest and media

Curated invitation, media accreditation and interview scheduling.

04  Amplify

Content capture, coverage push and the post-event asset library.

Frequently asked

Questions about experiential & events.

What size events do you handle?

From a thirty person founder dinner to multi-day summits. The discipline is the same; the budget is not.

Do you handle the whole production?

Yes, or we direct specialist vendors. For large builds, directing specialists usually gives better value than a single agency fee.

How do you measure an event?

Coverage secured, qualified relationships created, content produced and pipeline attributable within ninety days.

Also in Experiential & Events

Related services.

Owned SummitsSponsorship StrategyHospitality & VIP

Start here

Start with a conversation, not a proposal.

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