What this is
Preparedness, simulation and live response. Issues management done in advance costs a fraction of issues management done at midnight.
What you get
Where it sits
Earned coverage, analyst standing and the record that shows up in search.
Frequently asked
An issue is contained and operational. A crisis threatens licence to operate, safety or financial standing. They get different responses.
Three to five weeks for a scenario library, statement bank and escalation tree.
No. Responding can extend a story that would otherwise close. That judgement is the value.
Generic crisis plans are shelfware. The list is built from what could actually go wrong in your category, supply chain and customer base.
Statements needing legal review at the moment of crisis defeat the purpose. Approval happens while everyone is calm.
Issues managed by committee produce delay and contradiction. Agree who decides before you need one.
Also in Reputation & Communications
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