What this is
National, trade and regional press worked as relationships rather than distribution lists. Fifteen journalists who take your call beat four hundred addresses.
What you get
Where it sits
Earned coverage, analyst standing and the record that shows up in search.
How we work on it
Reputation is the sum of what other people say about you when you are not in the room: journalists, analysts, review sites, search results and the trade. It is earned rather than bought, which is why it takes longer and holds better than advertising.
Coverage audit, share of voice, search results and sentiment.
The angles you can credibly offer, mapped to the journalists who cover them.
Ongoing media relations, bylines, data releases and awards.
Issues preparedness, scenario library and response protocol.
Frequently asked
No. Guaranteed placement is paid placement, which is legitimate when disclosed and is a different product to earned media.
Share of voice against named competitors, quality of outlet against your buyer audience, search result composition, and inbound attributable to coverage.
Widely sold in India, rarely effective. Buyers and journalists both recognise them. We will tell you when a paid route is honest and useful, and when it is money burnt.
Also in Reputation & Communications
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