What this is
One corporate story every subsidiary can inherit without distortion. Large groups accumulate narratives, and the incoherence is visible to anyone who reads three of your websites.
What you get
Where it sits
The standing of the institution, managed as a governed asset.
Frequently asked
By involving their communications leads in building it. Narratives handed down from a holding company are ignored, politely and completely.
Ten to sixteen weeks depending on the number of units and how much interview access we get.
No. It sits above it. Product brands keep their own positioning; what they inherit is what the group stands for.
Each business unit writes its own version, and the incoherence is visible to anyone who reads three of your websites. The fix is a group story specific enough to be useful and general enough to be inherited.
Subsidiaries need room to express the narrative in their own market language without rewriting it. We set what must stay fixed and what may flex.
Regulators, investors, employees and customers need different emphases. They must never receive contradictory versions of the same facts.
Also in Corporate Reputation
Start here