What this is
Who actually moves your outcomes, ranked by influence and by current sentiment. Prioritisation is impossible without it, and most engagement budgets are allocated by habit.
What you get
Where it sits
The standing of the institution, managed as a governed asset.
Frequently asked
Usually thirty to sixty groups or individuals, prioritised down to a working set of ten to fifteen.
Materially, once or twice a year. Sentiment scores should be refreshed quarterly.
Then the strategy is influence through third parties they do listen to, which the map exists to identify.
Organisations keep engaging the groups they have always engaged. Mapping by influence and current sentiment usually reveals a group nobody owns.
A highly influential stakeholder who is broadly neutral needs different handling from a less influential one who is actively hostile. Plotting both axes changes priorities.
A map without assigned ownership is an exercise. Each priority stakeholder is assigned to a named executive with a review rhythm.
Also in Corporate Reputation
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