What this is
A baseline measurement across every channel that shapes how the institution is seen: media, search, analyst commentary, employee review platforms and customer sentiment. Without it, board discussion of reputation is anecdote.
What you get
Where it sits
The standing of the institution, managed as a governed asset.
Frequently asked
Quarterly against a fixed baseline. Annual audits miss the movement that matters, and monthly ones report noise.
Someone reporting to the chief executive or the board. Owned three levels down inside marketing, it loses every argument it needs to win.
Better now than during a transaction. Most findings are fixable, and the ones that are not are at least known before someone else finds them.
Most board discussions of reputation begin with something a director read that morning. A baseline replaces that with a tracked position across media, search, analyst commentary, employee review platforms and customer sentiment.
For most stakeholders, page one for your corporate name is your reputation. We audit what actually appears there, including the results you did not publish.
Share of voice means nothing without a defined comparison group. We agree the peer set with you before measuring, so the number cannot be moved by changing the denominator later.
Also in Corporate Reputation
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