What this is
Sequenced appearances with message discipline across shows. Early bookings rehearse the arguments, later bookings deliver them to the largest audiences, and everything advances the same three points.
What you get
Where it sits
Earned appearances placed for reach and for record.
Frequently asked
Eight to twelve over a year, sequenced. More than that and you start repeating yourself to overlapping audiences.
Not for editorial appearances. Paid guest slots exist and are usually poor value, because audiences recognise them and hosts do not promote them the same way.
That is what the preparation is for. We build a question bank including the ones you would rather avoid, and rehearse the answers.
The first three appearances are where you find out which arguments land and which need rebuilding. We book those on smaller shows deliberately, so the large-audience recordings get the refined version.
A pitch that says the founder is available gets ignored. One that offers a specific argument the host's audience would find useful gets booked. Every approach carries a reason for that show in particular.
A show with four thousand listeners who are all your buyers is worth more than one with eighty thousand general business listeners. Target lists are built from your customer profile, not from rankings.
A two-hour recording contains a dozen usable clips. Most founders let that disappear. Clipping, captioning and indexing turns one appearance into a quarter of content.
Also in Media & Podcast Circuit
Start here