What this is

Founder profiles and features in outlets your buyers, investors and candidates actually read. Coverage that keeps working in search long after the news cycle moves on.

What it looks like in practice

  • Journalist relationships built before you need them
  • Story angles built around a claim, not a milestone
  • Regional language media where the audience justifies it
  • Preparation for hostile or unexpected framing

What you get

Deliverables, stated up front.

Included in scope

  • Journalist target map
  • Story angles and pitch materials
  • Interview preparation
  • Coverage record and search indexing

Where it sits

Part of Media & Podcast Circuit.

Earned appearances placed for reach and for record.

See the whole practice

How we work on it

Inside Media & Podcast Circuit.

Earned appearances are placed for two reasons: reach in the moment, and a permanent record that shows up when someone searches your name. The circuit is sequenced so that message discipline holds across shows rather than drifting into whatever the host asks.

See the full practice

01  Target list

Shows, publications and journalists mapped against your actual audience, not against download charts.

02  Pitch and place

Approaches made with a specific angle, because a generic founder pitch is ignored.

03  Prepare

Message map, question drill, rehearsal and the do-not-discuss list.

04  Amplify and archive

Clip, distribute, index for search and add to the credentials record.

Frequently asked

Questions about media & podcast circuit.

Can you guarantee coverage?

No, and anyone who does is either paying for it or lying. We can guarantee the approach quality, the angle and the preparation.

Is paid placement ever appropriate?

Paid content is legitimate when it is disclosed as paid. Undisclosed paid coverage presented as earned is not something this firm arranges.

What about regional language media?

Frequently more valuable than English national press, and far less contested. It is part of every target list where the audience justifies it.

Also in Media & Podcast Circuit

Related services.

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