What this is
Founder profiles and features in outlets your buyers, investors and candidates actually read. Coverage that keeps working in search long after the news cycle moves on.
What you get
Where it sits
Earned appearances placed for reach and for record.
Frequently asked
Three to five months for earned editorial, assuming there is a genuine story. Faster is usually paid placement wearing editorial clothes.
Rarely. Releases work for regulatory and financial announcements. For founder stories, an individually written approach to a specific journalist works far better.
They are legitimate when disclosed as paid, and they do not carry the credibility of earned coverage. We will tell you when a paid route is honest and useful, and when it is money burnt.
Funding rounds and product launches are announcements, and most get a paragraph. A founder profile is built on a claim about the market that a journalist finds worth testing.
A profile in a publication your buyers read appears in due diligence, in candidate research and in journalist background checks for years. The traffic spike lasts a week; the record does not.
For most B2B founders, the trade title your buyers actually read produces more pipeline than a national business daily mention that impresses your family.
Journalists you have helped with a story before you had something to sell take your call. Ones you approach cold when you need coverage usually do not.
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