What this is
Reels and Shorts native talent, priced on retention rather than on followers. The metric brands increasingly buy and creators rarely present.
What you get
Where it sits
Representation and commercial strategy for audience owners.
Frequently asked
Because you are being valued on followers rather than performance. An evidence pack changes the negotiation.
Deliberate capture routes to newsletter or community. Reach alone converts to nothing.
Average watch time, retention curve, saves, shares and audience composition.
Retention, saves and shares predict campaign performance better than follower counts, and creators who can evidence them command better rates.
Short-form builds enormous reach and no owned audience unless capture is deliberately built in.
Brand messages that break the pacing of short-form fail. Format-native integration is a craft skill.
Also in Creators & Digital
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