What this is

Writers whose argument travels further than their book. Speaking, teaching and advisory revenue frequently exceeds royalties.

What it looks like in practice

  • Argument extraction into a keynote
  • Speaking circuit alongside publication
  • Course and teaching development
  • Media and festival programme

What you get

Deliverables, stated up front.

Included in scope

  • Keynote from the book's argument
  • Speaking circuit plan
  • Course structure
  • Festival and media plan

Where it sits

Part of Speakers & Dignitaries.

Keynote representation for people who are booked for what they know.

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Frequently asked

Authors & Thinkers, in plain terms.

When should speaking work start?

Before publication. Building demand ahead of launch is far easier than after.

Do I need a new talk?

The book's argument, restructured for a listening audience. Reading from the book does not work.

How long does a book keep earning?

Non-fiction with a durable argument can sustain speaking demand for years.

In more depth

The book is the beginning.

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Royalties are rarely the return

Speaking, teaching and advisory income typically exceeds royalties by a wide margin for non-fiction authors.

The keynote is inside the book

Extracting the argument into a talk is a distinct piece of work and the highest-return thing an author can do post-publication.

Literature festivals are not the whole circuit

Corporate and institutional audiences pay considerably more and are rarely pursued.

Also in Speakers & Dignitaries

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