What this is
Fit modelling, risk screening and price benchmarking before you commit. The most expensive name is rarely the most effective one, and both facts are checkable in advance.
What you get
Where it sits
Choosing the right name, on the right terms, for the right length of time.
Frequently asked
From a few lakh for a regional creator to several crore for a national film star, driven far more by usage rights than by fame.
No, deliberately. We act for the brand, so we are never negotiating against our own roster.
Four to six weeks from brief to a screened, benchmarked shortlist.
Audience overlap, category credibility and absence of conflicting endorsements predict performance far better, and all three are checkable before you commit.
A structured screen across legal history, political association, category conflict and past controversy is inexpensive relative to what it prevents.
Knowing what comparable deals actually closed at is the difference between a considered offer and an anchored one.
Also in Talent & Ambassador Strategy
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