What this is
Attribution beyond impressions, tied to recall and conversion. If an ambassador deal cannot be evaluated at renewal, the renewal is a guess.
What you get
Where it sits
Choosing the right name, on the right terms, for the right length of time.
How we work on it
Choosing the right name, on the right terms, for the right length of time. Most Indian ambassador deals are decided on fame and negotiated on instinct, which is how brands end up paying premium rates for reach they cannot use and rights that expire mid-campaign.
Objectives, audience, budget band, then an evidence based shortlist.
Fit modelling, risk screen and price benchmarking before approach.
Representation route verified, terms negotiated, rights fully specified.
Production, rollout and measurement against recall and conversion.
Frequently asked
No, and that is deliberate. We act for the brand, which means we are not negotiating against our own roster.
Anywhere from a few lakh for a regional creator to several crore for a national film star, driven by usage rights far more than by fame.
Twelve months with renewal options is the common structure. Shorter deals rarely amortise the production cost.
Also in Talent & Ambassador Strategy
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