What this is
Attribution beyond impressions, tied to recall and conversion. If an ambassador deal cannot be evaluated at renewal, the renewal is a guess.
What you get
Where it sits
Choosing the right name, on the right terms, for the right length of time.
Frequently asked
Pre and post recall, sales lift where data permits, channel performance against contracted usage, and cost per outcome.
Typically two to four per cent of campaign spend. Cheap relative to renewing a deal that did not work.
Baseline before launch, a mid-point read, and a full study four to six weeks after the campaign ends.
Recall lift cannot be measured without a pre-campaign reading. Skipping it means the renewal decision is a guess.
Tracking which contracted formats and channels you actually used tells you what to buy differently next time.
Impressions are the number agencies report. Cost per point of recall lift, or per attributable conversion, is the number that should drive renewal.
Also in Talent & Ambassador Strategy
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