What this is
Shoot to shelf, so the endorsement actually appears where it sells. Booking a name and then under-using the rights is the most common waste in the category.
What you get
Where it sits
Choosing the right name, on the right terms, for the right length of time.
Frequently asked
Twelve to twenty across formats if planned properly. Most brands get three.
Their management, with our production coordination. Clear ownership prevents most shoot-day disputes.
Within six weeks. Long gaps waste contracted term you are already paying for.
Brands routinely book a name, shoot one film, and leave four contracted formats unused. Planning the full asset list before the shoot costs nothing and doubles the yield.
An ambassador visible in advertising and absent at shelf wastes most of the fee.
Subtitled Hindi assets underperform native-language production in every regional market we have measured.
Also in Talent & Ambassador Strategy
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