What this is

Pre-listing positioning, quiet period discipline and listing day choreography. The company's public record and management visibility are both examined, and neither can be built in a quarter.

What it looks like in practice

  • Public record audit and remediation before filing
  • Quiet period boundary briefed to everyone who may be asked
  • Equity story alignment across DRHP, press and management
  • Listing day run of show and media choreography

What you get

Deliverables, stated up front.

Included in scope

  • Public record audit
  • Quiet period protocol and briefing
  • Equity story and message map
  • Listing day communication plan

Where it sits

Part of Capital Markets Communications.

Listing, reporting and the quarters in between.

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Frequently asked

IPO Communications, in plain terms.

When should IPO communications begin?

Twelve to eighteen months before filing. The company's public record and management visibility are both examined, and neither can be built in a quarter.

Do you replace our merchant bankers or IR firm?

No. We work alongside them on narrative, message discipline and press. Filing and investor logistics stay with your advisers.

Can we keep marketing during the quiet period?

Ordinary course business communication continues. What stops is anything that could be read as conditioning the market. The line is specific and we brief it precisely.

In more depth

Communication inside a regulatory boundary.

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The quiet period is a real constraint

Pre-listing communication is bounded by SEBI regulation. An enthusiastic founder interview during a quiet period creates genuine legal exposure, and the boundary must be briefed to everyone who might be asked a question, not just the comms team.

The public record gets read

Diligence reviews search results, old interviews and past claims. Inconsistency between what management said two years ago and what the offer document says is a live issue, and it is fixable in advance.

Listing day is choreography

Who speaks, when, in what order, and what is available to journalists at each point. Improvised listing days produce coverage nobody wanted.

Also in Capital Markets Communications

Related services.

Investor & Analyst RelationsM&A CommunicationsAnnual Reporting

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