What this is

Pre-listing positioning, quiet period discipline and listing day choreography. The company's public record and management visibility are both examined, and neither can be built in a quarter.

What it looks like in practice

  • Public record audit and remediation before filing
  • Quiet period boundary briefed to everyone who may be asked
  • Equity story alignment across DRHP, press and management
  • Listing day run of show and media choreography

What you get

Deliverables, stated up front.

Included in scope

  • Public record audit
  • Quiet period protocol and briefing
  • Equity story and message map
  • Listing day communication plan

Where it sits

Part of Capital Markets Communications.

Listing, reporting and the quarters in between.

See the whole practice

How we work on it

Inside Capital Markets Communications.

Listing, reporting and the quarters in between. Capital markets communication is a discipline with legal boundaries, a fixed calendar and an audience that reads very carefully, and it punishes improvisation more than any other area of communication.

See the full practice

01  Readiness

Narrative, disclosure discipline, spokesperson training and boundary briefing.

02  Event

Listing, earnings, deal or reporting event executed to a fixed run of show.

03  Ongoing

Quarterly narrative consistency, analyst engagement and investor materials.

04  Review

Post-event analysis of coverage, analyst response and message adherence.

Frequently asked

Questions about capital markets communications.

Do you replace an IR firm?

No. We work alongside IR and merchant bankers on narrative, message discipline and press. Regulatory filing and investor logistics stay with your IR and legal advisers.

When should IPO communication start?

Twelve to eighteen months before filing. The company's public record and management visibility are both examined, and neither can be built in a quarter.

What about analyst relationships?

Built continuously, not at earnings. Analysts who only hear from you when the news is good discount everything you say.

Also in Capital Markets Communications

Related services.

Investor & Analyst RelationsM&A CommunicationsAnnual Reporting

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