What this is

Reports read by people who decide allocation. Most annual reports are compliance documents nobody finishes; a report written to be understood does real work.

What it looks like in practice

  • Strategic narrative rather than a chronology of activity
  • Difficult numbers explained rather than buried
  • Design that supports reading, not decoration
  • Integration with BRSR and sustainability reporting

What you get

Deliverables, stated up front.

Included in scope

  • Report narrative and structure
  • Chairman and CEO statements
  • Design direction
  • Integrated sustainability sections

Where it sits

Part of Capital Markets Communications.

Listing, reporting and the quarters in between.

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How we work on it

Inside Capital Markets Communications.

Listing, reporting and the quarters in between. Capital markets communication is a discipline with legal boundaries, a fixed calendar and an audience that reads very carefully, and it punishes improvisation more than any other area of communication.

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01  Readiness

Narrative, disclosure discipline, spokesperson training and boundary briefing.

02  Event

Listing, earnings, deal or reporting event executed to a fixed run of show.

03  Ongoing

Quarterly narrative consistency, analyst engagement and investor materials.

04  Review

Post-event analysis of coverage, analyst response and message adherence.

Frequently asked

Questions about capital markets communications.

Do you replace an IR firm?

No. We work alongside IR and merchant bankers on narrative, message discipline and press. Regulatory filing and investor logistics stay with your IR and legal advisers.

When should IPO communication start?

Twelve to eighteen months before filing. The company's public record and management visibility are both examined, and neither can be built in a quarter.

What about analyst relationships?

Built continuously, not at earnings. Analysts who only hear from you when the news is good discount everything you say.

Also in Capital Markets Communications

Related services.

IPO CommunicationsInvestor & Analyst RelationsM&A Communications

Start here

Start with a conversation, not a proposal.

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