What this is

Earnings narrative, analyst briefings and guidance consistency. Analysts model on what you said last quarter, so a shifting story costs you the benefit of the doubt when you need it.

What it looks like in practice

  • Quarterly narrative built for consistency across cycles
  • Analyst engagement between earnings, not only at earnings
  • Earnings call preparation and question drilling
  • Guidance language discipline

What you get

Deliverables, stated up front.

Included in scope

  • Quarterly narrative and message map
  • Earnings call preparation
  • Analyst engagement programme
  • Investor materials

Where it sits

Part of Capital Markets Communications.

Listing, reporting and the quarters in between.

See the whole practice

How we work on it

Inside Capital Markets Communications.

Listing, reporting and the quarters in between. Capital markets communication is a discipline with legal boundaries, a fixed calendar and an audience that reads very carefully, and it punishes improvisation more than any other area of communication.

See the full practice

01  Readiness

Narrative, disclosure discipline, spokesperson training and boundary briefing.

02  Event

Listing, earnings, deal or reporting event executed to a fixed run of show.

03  Ongoing

Quarterly narrative consistency, analyst engagement and investor materials.

04  Review

Post-event analysis of coverage, analyst response and message adherence.

Frequently asked

Questions about capital markets communications.

Do you replace an IR firm?

No. We work alongside IR and merchant bankers on narrative, message discipline and press. Regulatory filing and investor logistics stay with your IR and legal advisers.

When should IPO communication start?

Twelve to eighteen months before filing. The company's public record and management visibility are both examined, and neither can be built in a quarter.

What about analyst relationships?

Built continuously, not at earnings. Analysts who only hear from you when the news is good discount everything you say.

Also in Capital Markets Communications

Related services.

IPO CommunicationsM&A CommunicationsAnnual Reporting

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Start with a conversation, not a proposal.

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