What this is
Cascade design, town halls and change communication. Any announcement employees learn from a news alert has already failed.
What you get
Where it sits
The audience that reads everything first.
How we work on it
The audience that reads everything first. Employees see the announcement before the market does, they interpret it faster, and their interpretation reaches the outside world through review platforms and networks whether you plan for it or not.
Employee sentiment, review platform audit and channel effectiveness review.
Cascade architecture, channel mix and leadership communication rhythm.
What is actually true about working here, evidenced.
Town halls, change programmes, campus narrative and ongoing measurement
Frequently asked
By fixing what is complained about and by asking satisfied employees to contribute. Not by any other method, and the other methods are detectable.
Usually HR, ideally jointly with corporate communications. Split ownership without a shared plan is the most common failure.
Plan the internal sequence first and the external statement second. The order is almost always reversed and it is almost always wrong.
Also in Employer Brand & Internal
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