What this is
Cascade design, town halls and change communication. Any announcement employees learn from a news alert has already failed.
What you get
Where it sits
The audience that reads everything first.
Frequently asked
Usually HR jointly with corporate communications. Split ownership without a shared plan is the most common failure mode.
Directly, early, with what you know and what you do not, and with a date for the next update. Staged optimism is always detected.
Assume everything internal is external. Write it so that it would not embarrass you if published, because it may be.
Who hears what, in what order, and how long the gap is between layers. Announcements that reach staff through a news alert have already failed.
Most employees form their view from their immediate manager, not from a company email. Enabling that layer with answers, including to hard questions, is the highest-leverage work.
Sessions with only pre-screened questions are read correctly as theatre and reduce trust rather than building it.
Also in Employer Brand & Internal
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