What this is

Employer proposition, campus narrative and review platform standing. Candidate decisions are made on review sites long before your careers page opens.

What it looks like in practice

  • Employer proposition grounded in what is actually true
  • Review platform audit and structural remediation
  • Campus and early career narrative
  • Candidate experience communication

What you get

Deliverables, stated up front.

Included in scope

  • Employer value proposition
  • Review platform remediation plan
  • Campus narrative and materials
  • Candidate communication standards

Where it sits

Part of Employer Brand & Internal.

The audience that reads everything first.

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Frequently asked

Talent Attraction, in plain terms.

Can we improve our Glassdoor rating?

By addressing the substance of complaints and inviting satisfied employees to contribute. Not by other means, and the other means are visible.

How long does employer brand work take?

Six to twelve months for measurable movement in offer acceptance and application quality.

Is this marketing or HR?

Both, which is why it stalls when neither owns it.

In more depth

Candidates decide before they visit your careers page.

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Review platforms are public reputation

Glassdoor and AmbitionBox are read before an application. The only durable improvement is fixing what is complained about; gaming the ratings is detectable and backfires.

The proposition must be true

An employer promise that does not match the first month produces early attrition and worse reviews. Aspirational employer branding is expensive.

Campus needs its own narrative

What a graduate wants from a first employer is not what a lateral hire wants, and one message serving both serves neither.

Also in Employer Brand & Internal

Related services.

Internal CommunicationsLeadership Visibility

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Start with a conversation, not a proposal.

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