What this is
Executive presence inside the company before outside it. Leaders who are prolific externally and invisible internally create a specific kind of cynicism.
What you get
Where it sits
The audience that reads everything first.
Frequently asked
Monthly at minimum, and immediately around anything material. Irregular communication is read as reactive.
If they will sustain it. Starting and abandoning is worse than not starting.
Structure and preparation substitute for charisma effectively. Authenticity beats polish with internal audiences.
Executives prolific on LinkedIn and invisible internally create a specific and corrosive scepticism. Internal presence has to come first.
Staff discount polished video messages and read written notes from leaders more carefully. Plainness is more persuasive than production.
Employees read your external communications. Contradiction between the two is noticed immediately and remembered.
Also in Employer Brand & Internal
Start here