What this is
Productised teaching built from the same body of work. A cohort course or licensed curriculum extends the life of the thinking and creates a revenue line that is not consulting hours.
What you get
Where it sits
Turning a point of view into an asset with a spine.
Frequently asked
Highly variable and usually less than expected in year one. Treat it as a credential and lead source that also generates revenue, not as a revenue line with a credential attached.
Four to six weeks. Longer and completion rates fall sharply, which damages the testimonials the next cohort depends on.
For a cohort, yes, at least for the sessions. That live access is most of what people are paying for.
A course assembled from an existing framework and a body of published thinking is a packaging exercise. One built from scratch is a new business, and founders consistently underestimate the difference.
Cohorts command higher prices and consume your calendar. Self-paced scales and converts worse. The right answer depends on how much of your time this is allowed to take.
Enrolment, payments, reminders, community and support all need to run without you. Courses that depend on founder attention quietly stop after two cohorts.
For consulting-adjacent founders, the course frequently produces better-qualified advisory enquiries than any marketing channel.
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