What this is
Productised teaching built from the same body of work. A cohort course or licensed curriculum extends the life of the thinking and creates a revenue line that is not consulting hours.
What you get
Where it sits
Turning a point of view into an asset with a spine.
How we work on it
A point of view with a spine behaves differently to a point of view in a feed. A book, a named framework or a taught course turns your thinking into something that can be cited, licensed and inherited. It is the slowest authority asset and the longest lasting.
Extract the framework you already use, name it, and test it in public.
Overview, market, comparable titles, chapter outline and sample chapters.
Agent introductions, publisher approach, or a controlled self published path.
Course, licensing, keynote adaptation and the derivative assets.
Frequently asked
Twelve to twenty four months to publication on a traditional route. Six to nine on a controlled self published route.
We structure, interview, draft and edit. The argument has to be yours or the book will not survive its first serious interview.
Rarely as a revenue line. Frequently as a credential that changes which rooms you are invited into.
Also in Book & IP Development
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