What this is

Publishers buy a proposal, a platform and a market long before they read a manuscript. We build all three, then route to an agent or to a controlled self published path.

What it looks like in practice

  • Market and comparable title analysis
  • Chapter outline and sample chapters in your voice
  • Platform evidence: audience, research, stage record
  • Agent introductions or self publishing route design

What you get

Deliverables, stated up front.

Included in scope

  • Book proposal document
  • Sample chapters
  • Comparable title analysis
  • Agent target list and introductions

Where it sits

Part of Book & IP Development.

Turning a point of view into an asset with a spine.

See the whole practice

How we work on it

Inside Book & IP Development.

A point of view with a spine behaves differently to a point of view in a feed. A book, a named framework or a taught course turns your thinking into something that can be cited, licensed and inherited. It is the slowest authority asset and the longest lasting.

See the full practice

01  Name the method

Extract the framework you already use, name it, and test it in public.

02  Proposal

Overview, market, comparable titles, chapter outline and sample chapters.

03  Route to publication

Agent introductions, publisher approach, or a controlled self published path.

04  Extend

Course, licensing, keynote adaptation and the derivative assets.

Frequently asked

Questions about book & ip development.

How long does a book take?

Twelve to twenty four months to publication on a traditional route. Six to nine on a controlled self published route.

Do you ghostwrite the whole book?

We structure, interview, draft and edit. The argument has to be yours or the book will not survive its first serious interview.

Is a book worth it commercially?

Rarely as a revenue line. Frequently as a credential that changes which rooms you are invited into.

Also in Book & IP Development

Related services.

Named FrameworksCourse & Cohort

Start here

Start with a conversation, not a proposal.

Send a brief How we work