What this is

Name the methodology you already use. A framework can be tested in talks and articles for a year, and if it travels it becomes something you can teach, license and be cited for.

What it looks like in practice

  • Extraction of the method you already apply intuitively
  • Naming, structuring and visualising it
  • Public testing through talks and articles before commitment
  • Licensing and trademark considerations

What you get

Deliverables, stated up front.

Included in scope

  • Named framework with structure and diagram
  • Explainer assets
  • Public test plan
  • Licensing and protection guidance

Where it sits

Part of Book & IP Development.

Turning a point of view into an asset with a spine.

See the whole practice

Frequently asked

Named Frameworks, in plain terms.

How do I know if my framework is any good?

If people repeat it back to you inaccurately, it is too complicated. If they repeat it accurately and use it without you, it is working.

How many steps should it have?

Three to five. Beyond five, nobody remembers it, which defeats the purpose.

Can I trademark it?

The name, usually yes, in the relevant class. We will flag when it is worth the cost and when it is not.

In more depth

Naming what you already do.

See the whole practice

You almost certainly have one

Most experienced operators apply a consistent method without ever having written it down. Extraction is an interview process: we watch how you actually approach problems and name the pattern.

Naming makes it citable

An unnamed method cannot be referenced, taught or credited. A named one gets used by other people in conversations you are not in, which is precisely the point.

Test it in public before committing

A framework should be argued in talks and articles for six months before it goes into a book or a course. If it does not travel, you have saved yourself a year.

Protection is limited and worth understanding

You can trademark a name. You cannot stop someone using the underlying idea. The defensibility comes from being the recognised source, not from law.

Also in Book & IP Development

Related services.

Proposal & AgentCourse & Cohort

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