What this is

Name the methodology you already use. A framework can be tested in talks and articles for a year, and if it travels it becomes something you can teach, license and be cited for.

What it looks like in practice

  • Extraction of the method you already apply intuitively
  • Naming, structuring and visualising it
  • Public testing through talks and articles before commitment
  • Licensing and trademark considerations

What you get

Deliverables, stated up front.

Included in scope

  • Named framework with structure and diagram
  • Explainer assets
  • Public test plan
  • Licensing and protection guidance

Where it sits

Part of Book & IP Development.

Turning a point of view into an asset with a spine.

See the whole practice

How we work on it

Inside Book & IP Development.

A point of view with a spine behaves differently to a point of view in a feed. A book, a named framework or a taught course turns your thinking into something that can be cited, licensed and inherited. It is the slowest authority asset and the longest lasting.

See the full practice

01  Name the method

Extract the framework you already use, name it, and test it in public.

02  Proposal

Overview, market, comparable titles, chapter outline and sample chapters.

03  Route to publication

Agent introductions, publisher approach, or a controlled self published path.

04  Extend

Course, licensing, keynote adaptation and the derivative assets.

Frequently asked

Questions about book & ip development.

How long does a book take?

Twelve to twenty four months to publication on a traditional route. Six to nine on a controlled self published route.

Do you ghostwrite the whole book?

We structure, interview, draft and edit. The argument has to be yours or the book will not survive its first serious interview.

Is a book worth it commercially?

Rarely as a revenue line. Frequently as a credential that changes which rooms you are invited into.

Also in Book & IP Development

Related services.

Proposal & AgentCourse & Cohort

Start here

Start with a conversation, not a proposal.

Send a brief How we work